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Branding and Identity for Parker’s, a new jazz-inspired cocktail bar at Thompson’s Central Park.
![](https://studiolw.wpengine.com/wp-content/uploads/2023/09/Screen-Shot-2023-12-05-at-3.14.24-PM-1024x703.png)
![](https://studiolw.wpengine.com/wp-content/uploads/2023/09/Matches-Mockup-by-Creatsy-2-1024x683.jpg)
![](https://studiolw.wpengine.com/wp-content/uploads/2023/09/Parkers_coaster-1024x683.jpg)
Parker’s branding references 1950’s typography and the minimal sensibility of the Thompson hotel interiors.
![](https://studiolw.wpengine.com/wp-content/uploads/2023/09/Parkers_menu_d1-1024x683.jpg)
Parker's Style Guide
Branding and Identity for Parker’s, a new jazz-inspired cocktail bar at Thompson’s Central Park.